Seven years after becoming the second-highest grossing film ever, ‘Avengers: Endgame’ returned to the No. 1 spot at the box office in a victory lap for Marvel and an appetizer for the upcoming blockbuster ‘Avengers: Doomsday’. The film, that re-released with the title ‘Avengers Endgame: Encore’, not only managed to regain the box office crown, but also set itself up to regain the box office crown from ‘Avatar’.The rerelease grossed USD 26 million over the weekend and another USD 60 million overseas, according to studio estimates Sunday. ‘Avengers: Endgame’, which earned a worldwide haul of USD 86 million over its debut weekend, now has a global box office estimate of USD 2.88 billion. This is just USD 40 million short of USD 2.92 billion total collection of ‘Avatar’ (2009).
‘Avengers Endgame : Encore’ among most successful rereleases
The film, which grossed USD 2.8 billion in 2019, was put back into theaters with several new end-credits scenes and an introductory thank you to fans from Robert Downey Jr. and Chris Evans.Among rereleases, only the 1997 release of ‘Star Wars: A New Hope’ (USD 35.9 million) and the 2011 repeat of ‘The Lion King’ (USD 30.2 million) have opened higher than ‘Endgame’ in domestic cinemas.
‘Avengers Endgame: Encore’ tops crowded box office
Hollywood has increasingly turned to rereleases in recent years to take advantage of holes in the release schedule. But The Walt Disney Co. rerun, billed as ‘Endgame: Encore’, came out on top on an especially crowded weekend in theaters. Three well-reviewed new releases – A24’s Primetime’, with Robert Pattinson; Paramount Pictures’ ‘Heart of the Beast’, with Brad Pitt; and Universal Pictures’ ‘Forgotten Island’ – all landed in theaters.
‘Resident Evil’ makes USD 23.3 million debut
Second place, though, went to Zach Cregger’s reboot of ‘Resident Evil’. The Sony Pictures release followed up its above-expectations debut with USD 23.3 million in its second weekend. In two weeks, the video-game adaptation has grossed USD 103.5 million in U.S. and Canadian theaters.
‘Heart of the Beast’ scores USD 20 million opening
In a close race for third place, ‘Heart of the Beast’ came out just ahead of ‘Primetime’ with an estimated USD 20 million from 3,435 theaters. Directed by David Ayer, the film stars Pitt as a retired veteran who must trek through the Alaskan wilderness with his combat dog after a plane crash. It added $30.1 million in international theaters.
Robert Pattinson drives ‘Primetime’ sales
But the opening for ‘Primetime’ was more impressive. ‘Heart of the Beast’ cost $82 million to produce, making its path to profitability challenging. ‘Primetime’, starring Pattinson as ‘To Catch a Predator’ host Chris Hansen, was made with a modest budget of USD 15 million and it opened in 500 fewer theaters.Yet ‘Primetime’, buoyed by strong reviews and buzz out of the Venice Film Festival, debuted with USD 19.2 million. For Pattinson, who also starred this year in A24’s ‘The Drama’ and Universal’s ‘The Odyssey’, the strong performance showed the actor’s drawing power with Gen Z audiences.Some 69% of ticket buyers for ‘Primetime’ were under the age of 30. Gen Z has emerged as the most regular moviegoing demographic, fueling hits this year like ‘Obsession’ and ‘Backrooms’. ‘Primetime’ is directed by 30-year-old documentarian Lance Oppenheim, who co-directed the much-anticipated Elizabeth Holmes documentary, ‘You Can See Everything’, due out next month.
‘Forgotten Island’ fails to make a mark
‘Forgotten Island’, from DreamWorks Animation, had a hard time standing out. The film, which cost USD 80 million to make, opened in fifth place with a disappointing USD 12.8 million domestically. In 31 overseas markets, ‘Forgotten Island’ also didn’t make much of a dent, grossing USD 7.8 million internationally.Universal will hope family audiences catch up to the movie that landed the weekend’s best CinemaScore (an “A”) and the best reviews (94% fresh on Rotten Tomatoes). ‘Forgotten Island’, directed by Joel Crawford and Januel Mercado, is about two friends who get stranded in a mystical world.The confluence of releases added up to a historically good September weekend in theaters. According to Rentrak, ticket sales were up 58.5% from the same weekend last year. The domestic box office has massed $7.8 billion thus far, putting it 19% ahead of last year.
Top 10 movies at the US box office
With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak:1. “Avengers: Endgame: Encore,” $26 million.2. “Resident Evil,” $23.3 million.3. “Heart of the Beast,” $20 million.4. “Primetime,” $19.2 million.5. “Forgotten Island,” $12.8 million.6. “Practical Magic 2,” $5.7 million.7. “Spider-Man: Brand New Day,” $4.1 million.8. “The Odyssey,” $3.7 million.9. “Coyote vs. Acme,” $1.9 million.10. “Daniel and the Fiery Furnace,” $1.5 million.
